For a long time the standard in the RE industry has been to force website visitors to give their personal information in order to utilize features on an agent or broker site. And this actually was a really good idea… back in 1992. It is 2009 and users have different expectations about their internet experience. With search products like Google, Yahoo, Bing, and countless others, the average internet user expects to be able to utilize all of the features they want without having to give up their coveted information. Their expectations don’t change just because they are searching for properties on your site.
I collaborated with David Carroll, Founder and CEO of softRealty.com, to create this eBook:
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